Zquill, Freedom over Happiness

The Vicks Corporation has figured out the sleep market.

It’s Dayquil will not put you to sleep and it’s Nyquil will. Since they are commercial, over the counter products, at the very minimum, that’s the way it should work. If you have a cold and it’s getting you down, some portion of the pay you receive for your hourly work should be allocated to feeling good enough to get to the office and Vick’s provides that delivery system.

All is good.

But Corporations must grow or die and that generally means diversification. Stagnate and corporations run the risk of having their productive assets devalue and that could price them into some other lusting corporations covetous eyes. To prevent that from occurring, and so that very Senior Management doesn’t risk of losing their lifestyles which would be a hard thing to explain to their families and to others who they pay to be relieve their tensions, new products must come to market. New products like Zzquil are necessary to insure that future revenue projections can be met and stockholders stay thirsty, my friend.

Zzzquil was added to the Vicks Corporation product line. It is advertised as a straight sleep aid, not limiting it’s demographic to just those people who feel sick. I read that and I smiled. I smiled more when Zzzzquil commercials clearly stated that it was to be used only as a short term solution sleep aid, not something for everyday use—they branded it that way even though it is sold in 72 capsule containers and also large, multi dose bottles. Maybe there is a time release function on the cap to keep the addled and the addicted from hitting the bottle too often and forcing the FDA to take more money in order to approve an antidote. I don’t know but the ads on Amazon didn’t say anything about a special cap.

But who really cares? In reality, Zzzzzquil is just one of myriad life assistance devices that our society requires because being free in America, a patriotic concept sold as beautiful and joyful turns out to be really, really stressful and all the hard alcohol, beer, wine, prescription drugs, over the counter drugs, illegal drugs like pot and heroin and coke and designer drugs like meth, or even tobacco and guns, or the less harmful life distractors from stress and reality like rabid involvement in sports or reality shows or celebrity worship or hoarding or just about anything Americans do to calm the F$ck down.

 

They aren’t enough to soothe the savage breast of Americans, the happiest, freest working people the world has ever seen.

Zzzzzzzzzzz…..

 

 

 

 

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What is the Joad Cycle

The Joad Cycle is a series of dystopian speculative fiction novels set in our America from 2032-2084 after a Constitutional Coup has brought to power an extreme Right Wing, Christian, Libertarian Entrepreneur who is the leader of the new Entrepreneur Party. In this America, business interests rule, government has been marginalized. and the poor and the middle class no longer exist, the result of a massive economic genocide. To survive, every citizen lives to create wealth and should living cost more than they can generate in value to the economy, they are executed. Mostly, this is an Anti-capitalist Love Story.

$$$ How to Read this Site $$$

This site is mostly fictional and it supports the novels, providing backstory and additional related short stories that take place within the world of the Joad Cycle.

The site offers a Blog and Journal from the perspective of one main character, the hero of the first book, The Golden Rule . This character, Bernie Rosenthal who is very liberal politically, works as Chief Financial Officer for U.S. Angs, a multinational multibillion dollar private corporation owned by Tom Gorman and Tom Morgan, the Toms, who represent ultra Conservative Koch brother types. Bernie is humbled by the tyrannical Toms during the day and finds a release journaling his job frustration. Meanwhile, Bernie's future self, Berne Thau, adds to the blog entries with his perspective, more than 30 years in the future, after money, greed, and the Right Wing revolution end the American Republic .

We are living in trying times. According to Berne Thau, they will get much more difficult.

Why this curmudgeon wrote this story

Every generation, parents tell their children that life was better back when they were young… and the children always scoff.

But now that I have qualified to pass judgment on that age-old warning, now that I’ve been both young and old, I have come to realize that the old have it right and children scoff at their peril though in the ways that American society has been taught to measures success, every generation since maybe the turn of the twentieth century anyway, has had it better.

But with age, and career experience, I have learned that those ways are deceptive and worse, they are wrong. Success is measured based on wealth, conveniences, and life expectancy issues when it should be evaluated on what we hope to be as individuals and what we become as people—the expectancy of life.

Don’t get me wrong, I’ve been successful enough. For most of my baby boomer life I was comfortable middle class interspersed with a few years of unfortunate decline towards impoverishment, never quite getting there before bootstrapping back to comfort.

For a time, I was a certified member of the 1%—in income though not in wealth. The 1% is a class of people who rule their part of the world and have a lot of confidence that somebody they know rules the rest of it. I wasn’t a one-percenter for many years, but it was a good life until my associations made me believe that I just didn’t want it anymore. I apologize to my family for what I had become and these novels are my penance.

People congratulated me for the success I’d earned as if those less and least successful earned that lack as well. And with the memory of a manufacturing facility in a small, rural, one-employer town in out-of-the-way Northern Maine near the Canadian border closed to improve a bottom line somewhere else, with an American town murdered for earnings per share, I signed off and began to write the The Joad Cycle.

In my research, I came to fear for my family that grew from the narrowest and shallowest possible family tree to three generations deep and two wide. My family is important and so I wrote these novels for them, for their future, for what I dread we have taken from them and will continue to take, long after we are dead.

I live in the Midwest and my friends are good people and I value them. They are conservative and most are Christians and somehow, we argue over unions as if union members aren’t patriotic Americans, too, and besides, what is to be gained by condemning workers in a country of workers. And we disagree on the poor? Social Safety Nets may not be working as well as they could (But how would we know if these Safety Nets are working? It is not as if some brave politician will stand up and precisely define what a win looks like in the freest, richest country in the history of history—and seriously, doesn’t free-form Capitalism deserve the bulk of the blame with its all-encompassing goal of creating winning humans and losing humans).

And discussions on life and death with my conservative friends, life at the very beginning and the very end, and guns and gods…forget about it. But unlike politicians and the media, we are friends so we work around the discomfort and the dislike for the greater good.

My friends are the current version of the salt of the earth and all of us abide by family values above all, even if we can’t agree on them. Good people like us accept a society where too many of our children are handled by strangers during the critical formative years. And in the twilight years too many parents and grandparents are handled by strangers until their money runs out, like sand in an hourglass, their lives extended only so far as Government security or private insurance will grant.

And when Americans finally expire after insufferable pain and embarrassment and to the sighs of sad but relieved loved ones, it reveals the immaturity of the vast majority of the American people who won’t resolve; once and for all, when God’s reason ends life and so they leave that to for-profit resolution. Can’t it just be in the fading twinkle of an ancient woman’s eyes?

But all of this pales to the legacy of GREED! Greed, that race for wealth that is ingrained in us all from television at a too early age that drives us to become economically viable so that with something extra in our paychecks at the end of the week, we can indulge ourselves with gifts, with palliatives, to relieve the pain and discomfort that we feel for doing what we must do to earn what wealth we cab. Greed is the satisfying of artificial and constant cravings.

And those who are considered the best of us, majority stockholders, officers of corporations, politicians, and celebrities all at the top of their respective food chains, they earn their way into the 1% and possessing this true wealth, they gift themselves truly extraordinary palliatives in order to compensate for something deeply unsatisfying within that was once more human, what they lost in the dog-eat-dog world that we all live in.

This is the world that we pass on to our children and our grandchildren. This world is what will own them someday like it owns us today. They are truly greed’s legacy. That too is the basis for my cautionary tale of America’s future, The Joad Cycle.

But I still idealize my youth. I remember what it felt like when I was a boy and so I wrote a grand love story, too.

 

Gary Levey

05/01/2012